I freelance primarily for commercial companies with emphasis on branding and attraction.

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Work doesn't have to feel serious. I'm most happy when the client and crew are laughing. I'm open to suggestions and am happily fluid in the production process. There are 1,000 ways to shoot something, a dozen that work really well, and the best ones are whatever work for the client. However, I'll mention when something isn't working.

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I began in demanding fast-pasted news environments, then moved on to in-house commercial video work where I shot hundreds of video projects, learned efficiency and picked up photography. I now apply my enthusiasm to both photography and video, and occasionally just lighting sets.

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To date, I have artificially lit or modified around 3,200 sets or setups.

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I'm known among my peers for my technical understanding of light and ability to create natural-looking scenes.